December 17, 2007

Book Notes: What Einstein Told His Cook

Robert l. Wolke writes a food column for The Washington Post in which he explains the science behind food, cooking methods, and so on. I read a collection of his columns, "What Einstein Told His Cook", and really enjoyed it. Here is a handful of the interesting parts, paraphrased:

* Caramelization is the heat-induced browning of a food that contains sugar, but no amino acids (which make up proteins). Onions contain amino acids, so technically one can't "caramelize" an onion. When a food with amino acids in addition to sugar is heated to induce browning, such as onions, a set of chemical reactions take place called Maillard reactions. (pg 23)

* White chocolate has no chocolate in it. It is the fat from the cacao bean mixed with milk solids and sugar. (pg 34)

* Salt expose: Salt Sense is real salt, but it can claim to have "33 percent less sodium per teaspoon" because the salt crystals are flaky and fluffy, taking more room in a teaspoon than regular salt. (pg 46).

* His general point about salt is that all types of salt--table salt, sea salt, popcorn salt, kosher salt--are either identical or virtually identical chemically. The only significant difference is the size of the salt grain. (pg 42, others)

* Most European butters have a higher minimum milk fat content, which give them a richer flavor than American butters. (pg 78)

* The point of pasteurization is to heat a liquid to a temperature that will kill or deactivate dangerous microorganisms. Traditional pasteurization, not used much anymore, heats milk to 145-150 degrees F for 30 minutes. Flash pasteurization heats milk at 162 degrees F for 15 seconds. Ultra-pasteurization heats it to 280 degrees F for only 2 seconds.

The ultra-pasteurization equipment heats the milk under a high gas pressure to raise the boiling point of milk and prevent it from evaporation during the process. The process also increases the milk's shelf life by 4-5 weeks compared to flash pasteurization. (pg 91)

* Potato chips bags have opaque windows to keep out ultraviolet light, which speeds up the oxidation process of the fat in chips, turning them rancid. As a general rule, keep all fats and oils out of strong light. (pg 118)

* Green skin and sprouting eyes on a potato are sources of solanine, a toxic alkaloid. The solanine doesn't lie deep, so you can cut these parts of the potato
off and use the rest. (p 119)

* Salt (mixed with a bit of water) preserves food because it kills or deactivates bacteria by osmosis. Osmosis is the passing of water through a membrane to balance out the concentration of water in a 2nd solution. The salty solution sucks out the less-salty water in the bacterium, making it shrivel up and become inactive. (pg 138) I wonder if water could bring a dried-out bacterium to life.

* If you aren't defrosting a home-frozen food in the microwave, put it in a metal pan. Metals are great heat conductors, better than air or water, and will transfer the room's heat to the food faster than those methods. A bowl of warm water changed every half-hour is better for bulky foods, like a whole chicken. (pg 201)

* You can sterilize a sponge by placing it in a microwave and running it for 1 minute. The sponge has to be wet or it could smoke or catch fire. (pg 255) This article, from the original study, recommends two minutes so I would go with that.

* Most microwaves can only operate at full power. When you select "50% power", the microwave is cycling on and off so it is only on 50% of the time. An exception is a microwave with "inverter technology", which can deliver a lower level of power. (pg 256)

* Microwaves can penetrate glass and not metal. The reason the metal grate on a microwave door blocks microwaves is because microwaves are 4 3/4 long, too long to fit through the tiny gaps in the grate. (pg 260)

* The most important quality of a frying pan is heat conductivity. The best heat conductor is silver. (I couldn't find a silver frying pan for sale online though). The next best is copper, which conducts heat 91% as well as silver. Too much copper can be toxic, so the pan will need to be lined with a less toxic metal, such as stainless steel or nickel.

Next is aluminum, which conducts heat 55% as well as copper. The aluminum will need some type of coating to protect it from damage from food acids. The worst conductor among common skillet materials is solid stainless steel, only 4 percent as good as silver.

* He tested how much water button mushrooms absorb when you wash them, and found that it's next to nothing. I've found this to be my experience too, in spite of the warnings against washing mushrooms. (pg 286)

* The reason for different measuring cups from liquids and solids (usually with wider mouths than liquid measuring cups) is to account for how the two substances settle in a container. One cup of a liquids will fill all available space in the container. One cup of a solid like sugar or flour will settle unevenly and leave small caps among the granules. Most measuring cups for solids have wide mouths to let the solids spread out more and fill the spaces between them (more like a liquid).

He mentions a product called a Perfect Beaker that does a good job measuring both dry and liquid substances. (pg 293)


December 13, 2007

Another Haircut

There is a hereditary rule for predicting baldness. I forget the specifics. If your Uncle on your Mom's side is bald, you'll be bald? Or is it your mother's father, or your father's mother? It doesn't matter. In my family, they're all bald.

My hairline has rapidly receded for several years now. I'm reminded of this on occasion. I'll have a moment of consternation and self-pity, and then adjust to the new setback in the War on Forehead until the next reminder.

The latest one was yesterday, staring at myself in the mirror at The Hair Cuttery. The stylist had just finished cutting my hair, and I was completely lost in thought, feeling depressed at the vast expanse of forehead facing me, sparely dotted with small wisps of hair huddling together like refugees from a still ongoing battle.

"It's okay," the stylist said.

I broke out of my thoughts. The worry on my face must have been obvious for her to say that.

She put her hand on my shoulder. "It's okay."

That made me smile. You know what? It is okay. Balding sucks, but it's not the end of the world. It's part of life, and I'll just have to live with it. I gave her a knowing nod. You're right. It is okay.

It wasn't until the third time that she asked "It's okay?" that I realized we weren't having an unspoken connection where a familiar combination of male baldness and angst made my inner thoughts clear and my need for comfort obvious, but rather she just wanted to know if I liked my haircut, and for the past 30 seconds I was just responding to her by winking and nodding.

"Yeah, yeah, it's okay!" I jumped out of the chair. As I left, I realized I still felt a little better, even if the compassion was accidental.

December 11, 2007

Rubber Thug

How did I miss this bit of marketing genius for so long?

I have had an old Rubbermaid "Roughneck" laundry basket for many years now. The label copyright is 1983. I just noticed two things about it today.

1. The original product sticker is still on the bottom.

2. The Rubbermaid mascot is a thug.




The image quality is poor, but the message is clear: this guy is mad about laundry. His arms are crossed, his dockworker hat is pulled to the ridge of his forehead, and whatever is strapped to his wrist is either an unusual watch or portable garroting wire.

"Five Year Warranty"? Yeah, like I'm going to call Rubbermaid customer service and give my phone number and address to a company with Sir Thug-A-Lot on the payroll. "You got a problem with your basket? Yeah, I'll come right over and fix it. I'll fix it real good."

I'm afraid to put laundry in this thing anymore. I was blissfully unaware of this relic of the tough-guy marketing trend for over a decade, and now I can't fall asleep without a pullover and a pair of socks covering his face.

I understand the manly man marketing philosophy, but even accounting for today's slightly increased sensibilities, what was Rubbermaid thinking?

AD MAN 1: "Hey, let's put a picture of a man who looks like he beats his wife when the booze runs out on all our products aimed at women, many of whom who stay at home alone or with defenseless kids."
AD MAN 2: "I like it! Mr. Clean, you going down."

December 08, 2007

Best Album of 2007?

I could easily find 100 good candidates for Song of the Year, but Album of the Year is much different. I tend to listen to singles or will just download 2-3 songs from an artist rather than the whole album, so I don't have many candidates to choose from.

My favorite album, which I'm surprised isn't even on most people's Top 10 lists, is All Hour Cymbals by Yeasayer. "2080" is crazy good and the rest of the album is repeat-worthy as well. I've listened to the entire album a few dozen times and am still enjoying it.

The rest of my list will be unsurprising to people who likes indie pop \ rock. I was hesitant to make a "Best of the Year" list at all because there's not much here that's interesting if you keep up with this type of music.

All Hour Cymbals / Yeasayer
The Flying Club Cup / Beirut
Andorra / Caribou
Night Falls Over Kortedala / Jens Lekman
Ga Ga Ga Ga Ga / Spoon
Ghettoblaster / Socalled
Mice Parade / Mice Parade

From the “Wish I Heard About in 2006″ club:
Night Ripper / Girl Talk
The Dusty Foot Philosopher / K’Naan

Other stuff: I like a lot of songs on Arcade Fire's "Neon Bible", but I haven't listened to the entire album enough to stand by it. I just downloaded "In Rainbows" by Radiohead and am enjoying it so far, which is something because I'm not a big Radiohead fan (sacrilege!)

I also finally listened to M.I.A.'s "Kala", an alum that seems to appear on every Top 10 list out there. It's good, especially "Jimmy" and "Paper Planes", but at the same time I don't quite get why so many people are in love with it.

Okay, your turn. Jim, Meghan, other fans of music: what are your Best Albums of 2007?

November 27, 2007

A Better Way To Read Through Technology?

We (Westerners) currently read left-to-right, snapping our eyes all the way back to the left after reaching the end of the line. This snapping back is a huge inefficiency. People, once they got comfortable with the method, would be able to read faster if text were printed so the next word after the end of the line was directly below, not across the page.


There are some obvious problems with changing to this system, and it would be impossible to do on a national scale. America can't even change to the metric system, and that makes a lot more sense than this idea.

It is currently near impossible to do on a personal level too. The comfort of reading in one style for decades may be too difficult to overcome. Even if one had the desire, the number of books and newspapers printed in this wraparound format is either zero or close to it, and every publisher would find the thought of doing so ridiculous.


The Sony Reader and Amazon Kindle--two EBook readers that display text electronically on a handheld device--got me thinking of a time in the near future that would at least remove the technological roadblocks. It would be a trivial matter for an EBook reader to automatically display text in a wraparound format. The Kindle allows for one to read online newspapers and blogs too, so presumably wrapping text for these would be easy as well.

What if these EBook readers decided to offer an option to switch to this reading mode at the press of a button? It may end up a novelty, but perhaps it turns out that one can feel comfortable with this new reading style after a few hours, and the benefits make it worth it.

There's no extra publishing cost, no large technical hurdles to overcome, and it's optional. It's also a feature not offered in print, and probably never will be. Shouldn't these EBook readers do something better than their print counterparts?

I think if one were to switch to a different reading style, the majority of what we read--at home, at work, on the web--would need to be electronic plus convertible to this new style. We are many years from that becoming the everyday environment, but electronic publishing is at a point where, with the help of a few yet-to-be-developed computers programs, a motivated individual could experiment and get a good sense of the costs and benefits of learning a more efficient reading style.

Can I Haz Credit Card?

I applied for a business credit card because it offered a bonus of 15,000 Reward Points, which one could use to get $100-$150 worth of gift certificates. I am quite poor. No self-respecting credit card company would offer me a business card based on my actual income, so I added $10,000 to my yearly income, technically still a possibility if the U.S. dollar becomes so low in the next month that they switch to dried noodles as currency. I have a Fort Knox of noodles in my pantry.

I got an email a few minutes ago saying I was rejected for the card because my income is too low. After adding $10,000 in imaginary money to it.

It is official. I am so poor, I can't even afford to lie.

November 23, 2007

Thansgiving Fun

* While making Thanksgiving dinner, I asked my Mom what was in this bowl of sweet-smelling herbs. "Guess. You can test your smell." Two seconds later, as I'm still in the process of bending over to smell then, she blurts out "Sage!"

ME: "Why did you tell me before I could guess?"
MOM: "I like to cheat."

* "Sous Chef" is a fancy name for "chump who is unable or not trusted to cook." I am always the Sous Chef on Thanksgiving.

* Mom has a hand-painted serving platter that she got from France. She loves this platter. I didn't realize how much she loved it until she handed it to me to put on the dining table. "Jason. if you drop this, I will kill you. [laughter] I am serious. I will show no mercy." After we stop laughing, she took the Death Platter back from me and put it on the table herself.

* I bought myself a hand blender for my birthday next week. Mom reimbursed me, and then Michele said she wanted to pay for the gift.

MOM: "Okay. You owe me $40."
MICHELE: "$40? Jason told me it was $20."
TINA: [looking to me] "I thought you said it was $30."
ME: "It is $30. They are trying to one-up each other."

November 19, 2007

Soup

I bought a cookbook called "400 Soups." I'm not much of a cook, which is why I like making soup. Chop, put in pot, add broth, ignore for one hour. I can do that.

You know what the first soup in this book is? Vichyssoise. That is not a starter soup. For one, I can't tell if the pronunciation is French or Long Island (Vee-shay-soi / Vick-y-soiz) Two, it either has an extra 's', or it is missing an 'n'. That's OK for page 213, but not for page 1.

You know what the first recipe should be? Potato soup. Ingredients: potato, water, bowl. No French peeling the potato or sprinkling cinnamon dust around the edge of the bowl. Just a boiled potato, unpeeled, in a bowl of water, with a fork sticking out of it. Salt and pepper optional.

The first soup should not take culinary beginners into uncharted waters. Give us a confidence booster. Something with celery, not leeks. Herbs that appear in Simon & Garfunkel songs, not Martha Stewart specials.

If I were this book and not a man who reads books, like a Book God peering into the lives of his subjects, I'd move my page 76 to the front. Roasted Pepper Soup would be a good starter recipe.

It looks how it sounds like it will look and has words in its name that everyone can understand. No obscure ingredients either. King Edward potatoes have been usurped by Joe Onion and his gal, Garlic Jill. I'd follow Roasted Pepper Soup up with Green Lentil Soup, and then its cousin, Garlicky Lentil Soup. There should be a good 20-30 pages of pepper and legume soups before
Vichyssoise even appears in the table of contents.

To sum up, I would start off with simple pepper and legume soups. Then I would include a table of contents. People wouldn't mind that it came 30 pages into the book because they would be too busy reading the recipes and exclaiming, "Hey, I recognize that ingredient" and "Mmm, this soup is going to taste as good as it sounds, sounds I can confidentially reproduce when saying the name of this soup."

Then you can include Vichyssoise and related soups later in the book in a special "Freak" section with detachable pages, so it's easy to tear out if you want to. The pages should be made out of soft paper, so when you are enjoying a warm bowl of Irish Potato Soup, you can wipe your lips with Avgolemono or Lemon and Pumpkin Moules Mariniere.

November 06, 2007

These Things Exist?

And you can buy them online?

It's a cell phone jammer that you can get for $50. Who knew spy technology was so cheap?

(They are illegal to use in some countries, including the U.S.)

November 03, 2007

Headlines

In Va., Parties Focus on Turnout
Wha...? Political parties try to get people to polls? Virgina winner decided by votes? Ye gods, what happened to tradition of yore: selecting a townsmith based on the plumpness of his grandest goose?

Lawmakers Might Use Clout to Get Hospital Funding
Plan B: Use clot.

Artificial Joint Makers Lobby Hospitals Vigorously
Joint makers shake fists in jarring, stilted fashion.

Writers Str...see ya!
(Original headline: Writer Strike Set for Monday)

Sugar Industry Expands Influence
Sugar to appear in NutraSweet, diabetic ice-cream, salt. You can't stop the sugar. No one can stop the sugar. Except...

"VO: Coming this summer. A sugar industry infiltrated by terrorists. A people addicted and under siege. All hope is lost. Except for one man."

(Visual: A wood door explodes, creating a cloud of dust and debris. Through the cloud steps Christopher Walken, holding a machine gun and weighed down by several ammo belts.)

WALKEN: "I gotta say, the door. I was expecting more of a BOOM than a KA-POW."

VO: "Christopher Walken is...Sweet Justice."

November 02, 2007

Friday Media Roundup

Stuff I've read, watched, or listened to that's good enough to recommend.

Yeasayer / "2080" (music): Yeasayer is a difficult band to describe, which is a good thing. I can't imagine anyone agreeing with this, but "2080" reminds me of music that would play in a movie about an optimistic, post-apocalyptic future.

The whole album has an aura of oddly familiar strangeness. It's like the music skipped a few stages of evolution, so it's difficult to see where it came from, but it's still recognizable enough to enjoy.

How about this: (World Music)^2 ? I give up. Great band, regardless.

Heroes (TV): I avoided watching the show until recently because the premise--ordinary people discover latent superpowers and try to avert a world disaster--sounded bland. The execution is excellent though. The show's strength is its constant diet of new surprises and resolutions. It's almost like the anti-Lost--something significant is revealed in every episode, to the point that I don't see how they maintain the pace for more than a few seasons.


The Real All-Americans (book): I'm not a huge sports fan, but I found Sally Jenkins' book on how Native Americans were integral to the development of collegiate football fascinating. I'm surprised I never heard of Carlisle Indian Industrial School, an experiment in assimilating Native Americans by a well-meaning but perhaps misguided army officer, or knew that it was the source for a lot of what we now consider basic parts of football, like the forward pass,
reverses, and training dummies.


The book also brought light to some names I only heard in passing, like Jim Thorpe and Pop Warner. It's worth checking out from the library or buying for anyone with an interest in sports history.

October 30, 2007

From the Department of Ewww

Mickey, one of the dogs I walk, found a dead squirrel today and picked it up. The wiry tail hung out of his mouse and whipped back and forth like a half-eaten strand of spaghetti.

Mickey was very proud of himself. He walked close to me to show off his prize. My one attempt to dislodge it from his mouth, poking the dead squirrel with a four-foot stick, only gained me an annoyed look.

He carried it all the way home, when he unceremoniously dropped it on the newly vacuumed carpet. I locked him in a room while I threw it away. Before we got home, though, we met a manically friendly 40ish year-old woman who was jogging towards us. This is the verbatim conversation:

LADY: "Oh, look at you! You are such a sweet dog! Yes, you are! Yes, you--OH GOD."
ME: "Yup."

October 29, 2007

What Are Your Top Three Podcasts?

If you could only listen to three podcasts, which ones would they be? Post your answer in a comment.

My favorite podcast is This American Life. A very close and less well-known second is WYNC's Radio Lab. The show picks a broad subject like morality and digs up interesting scientific studies or stories about the topic. One of the hosts is Robert Krulwich, who seems to make an amazing use of whatever medium he is in.

I don't have a clear third, which is part of the reason why I'm asking this question. The rest of the podcasts I listen to are entertaining but on a lower tier. If I had to pick one though, it would be Wait, Wait...Don't Tell Me, NPR's comedy news program.

Sir, Your Premise Is Flawed, and Your Pantaloons Are Off-Center

I would like to point out that three seconds after I wrote the title for this post, I found my cell phone, which I had been searching for the past half-hour. If you are really good at deductive logic, you may be able to figure out where it was with one hint: I do something when I am about to write for a while.

The Washington Post Outlook printed an essay by someone who argues that the media and public perception of Rudy Giuliani as a liberal is wrong.

My perception of Giuliani is that his name is very difficult to spell by memory. Sounding it out doesn't help either. Gee-you-lan-ee--at least one of the "i"s in his name is excessive. I'm not voting for any candidate whose name isn't spelled like it sounds. Mike Huckabee--now there is a man I can get behind. There was even a movie made about him, I Heart Huckabees. It was made by Hollywood (evil!), but I have a forgiving heart for Huckabee-named movies.

If you think I am being superficial, name the last President we elected with a slightly odd name. Heck, name the last candidate nominated for President with a slightly odd name.

Back to the article in question. I haven't spent much attention on either primary race, but I disagree with the author's basic premise: "Somehow, though, Giuliani is being introduced to the rest of America as a liberal."

Really? I haven't heard anyone besides the far-right label him as a liberal. The author himself can't even find an example of someone in the media or mainstream calling him that. He quotes a few pundits saying that he has "liberal positions on social issues" and equates that with being a liberal, but they're two different things.

This logical jump undersells his whole argument. He's trying to disprove something--the mainstream thinks Giuliani is a liberal--that isn't true in the first place.

Do you like all of these paragraph breaks? Pancake City cares about readability and short attention spans.

It's too bad the author isn't more honest with his premise, because there are interesting points to be made about the ties between perception and politics. I'm guessing that most people who know little about Giuliani will assume he's a moderate almost solely because he was a Republican elected in New York city.

Likewise, people would assume a Democratic governor elected in Kansas would be a moderate. These assumptions are often true and powerful because of that.

What's interesting to me is the lag between these perceptions and reality. Every primary candidate shifts away from the center to attract partisan voters who play a greater role in primaries than the general election. It takes time for media pundits to update their often simplified story of a candidate, if they ever catch on at all.

That's a more interesting topic in my eyes. What is the connection between reality--what a candidate says and how voters perceive him or her--and the media's reporting of that reality, which often seems strongly filtered by long-ago made assumptions that are difficult to change?

For example, the current narrative is that Hillary Clinton is unstoppable and has the Democratic nation locked up. Polls give her a sizable lead. I've seen stories, maybe noticed because of my own filter, on how Obama's donors are worried. Political future markets are selling Hillary shares at 70 for the Democratic nomination (essentially saying she has a 70% of winning the Democratic nomination).

How much of this is based on reality--Obama and Edwards not connecting with primary voters--and how much of this is a self-feeding narrative, similar to the convention wisdom on Howard Dean four years ago? How much are undecided voters influences by these narratives? It seems backwards that such a strong narrative can be accepted and repeated without a single vote cast.

Edit: I just remembered another narrative that I'm not sure how it got started and took hold: Clinton is experienced / Obama is inexperienced. You know the last elected office Clinton held before being elected Senator on New York? None.

My guess is that experience is being used as a synonym for familiarity. As first-lady for eight years, she has had more time in the public eye than anyone running right now. She is also strongly associated with someone with a lot of experience, former President Clinton, and the connotation people have of the former President may be spilling over to her.

The closest person to Clinton in length of public exposure? Giuliani, who guess what, is also the front-runner for his party. Hmm. Maybe there is a connection.

October 27, 2007

Our Malined Friend

I feel sorry for the toilet seat. It's always the comparison point for grossness.

Every few months there's a story on how Everyday Object X has more bacteria than a toilet seat. "Average keyboard has more bacteria than a toilet seat." "Calling Dr. Gross--mobile phone has more bacteria than a toilet seat." "Why don't you have your baby lick a toilet? Pacifiers have more bacteria than gas station commode."

If there are so many objects more disgusting than a toilet seat, maybe it's time to back off the insults to our porcelain friend. It's doing something right. It is beating our cell phones in the clean contest, and I don't know about you, but I don't poop on my cell phone.

What would I use as a substitute? A far question to ask. If I were a scientist releasing a meaningless study because my company's PR department wants to generate publicity from a media machine that hungers for attention-grabbing stories that require almost no research or effort to report, I'd....well, actually, I'd kill myself, because my life would be a hollow shell, empty of a long-forgotten dream to do something meaningful.

Or...I would use an object that no one would suspect harbors bacteria, and give people two things to fret about. "Office keyboards have more bacteria than corn!" What? Corn has bacteria?


October 26, 2007

You Are What You Do?

Have you ever focused on something so intently that it filtered how you viewed the world? When I used Photoshop intensely for a few weeks, I would have thoughts like "That's a nice gradient in the sky" or "That azalea bush is over-saturated." It's the visual equivalent of staring at a black-and-white spiral for 30 seconds, then looking away at a blank wall and seeing the wall spin.

Maybe you worked 12-hour days for a few weeks writing computer programs and started seeing human behavior in code: IF sign=walk, THEN move forward. Perhaps after a long pottery class lampposts look more like shaped clay than steel, the rivets spiraling up the post formed by hand, not machine.

I find this disturbing, in a way, how easily our way of processing the world can be affected by selectively focusing on one activity for a while. I can't quite put my finger on why it troubles me. Most of what makes people up is rigid and thus dependable. Our appearance, character, and manner of social interaction are slow to change.

But this other pillar of what makes us us, the way we look at the world, is flimsy. It changes all the time, sometimes in dramatic ways over a period of hours, just by doing an activity intensely.

Last night, I watched episodes of a television show (Heroes) for five hours non-stop. Part of the time I had a poker game running on the other background and occasionally pause and rewind the show when I had to play a hand. I remember seeing two players involved in a big hand out of the corner of my eye, and after pausing Heroes, my first instinct was to rewind the hand so I could watch it again, like I was watching another show.

A few other times I wanted to put a person I was talking to on pause, literally, so I could concentrate on something else for a moment. It's jolting to have two areas of my life bleed into each other like that. It's a brief glimpse into a warped reality, almost like a psychosis.

I wonder if there is any connection between this phenomenon and psychoses like delusion. If I saw a action movie where the hero was extremely paranoid, I would become a little paranoid too. What if instead of this feeling not being reinforced by my environment and fading away, it takes root
through a small flaw of brain chemistry and starts reinforcing itself?

My thoughts are scattered, but I'm starting to wonder if the reason most psychoses exist is due to how easy it is to change how we look at the world. It's not as much the absence of a big block of neurotransmitters, but the fact that perception is so fragile that it takes little to set it off-kilter.

Maybe there should be a new field of therapy called "reality grounding" (if there isn't one already) that would help people recognize the influence of their actions on their thinking, especially during intense activity,
and resist this influence when they want to.

October 24, 2007

Google Trends

Hey, lazy reporters!

Need evidence to support the conclusion you had before you started writing your political horse race piece? Visit Google Trends. It tracks search engine traffic and news references for popular words and phrases.

Google Trends is flexible enough to accommodate a wide-variety of pre-conceived ideas. Isn't it a shame how people care more about celebrities than politicians? Just search for "Paris Hilton, Hillary Clinton." Oops! Hillary got more news references. Better revise the search: "Paris Hilton, Senator Brownback." There we go!

Hey, how does a goat fare against the three main Democratic presidential candidates? Hoo hoo hoo! Politics is silly.

Google Trends is also useful when planning the news cycle during the slow summer months. Should we go with Summer of the Shark, or Summer of the Monkey? Let's check with America first.

Historical Figures Updated for the 21st Century

Abe Link'in: This web site avatar will connect the myriad places on the web with his steadfast leadership and eloquent RSS summaries, before being shot down by a pop-up ad for Viagra.

George Washington Truth Serum: "I cannot tell a lie"...and neither will those stinking terrorists be able to either when they're injected with 500mg of G. W. Truth Serum. Claim you're a legal citizen just trying to run a struggling ethnic restaurant? We'll see what you have to say after having a talk with our founding father. Warning: may cause irreparable nerve and brain damage.

FDR: Franklin Delanor Roosevelt has a "New Deal" for you: insanely low prices on the 2008 Mazda Miatas and hundreds of other of the latest models. You won't be able to get up either once you sit in the new 2008 Toyota Prius. What? The already use Presidents to to sell cars? Jeez. What fucking assholes.