I have had an old Rubbermaid "Roughneck" laundry basket for many years now. The label copyright is 1983. I just noticed two things about it today.
1. The original product sticker is still on the bottom.
2. The Rubbermaid mascot is a thug.
The image quality is poor, but the message is clear: this guy is mad about laundry. His arms are crossed, his dockworker hat is pulled to the ridge of his forehead, and whatever is strapped to his wrist is either an unusual watch or portable garroting wire.
"Five Year Warranty"? Yeah, like I'm going to call Rubbermaid customer service and give my phone number and address to a company with Sir Thug-A-Lot on the payroll. "You got a problem with your basket? Yeah, I'll come right over and fix it. I'll fix it real good."
I'm afraid to put laundry in this thing anymore. I was blissfully unaware of this relic of the tough-guy marketing trend for over a decade, and now I can't fall asleep without a pullover and a pair of socks covering his face.
I understand the manly man marketing philosophy, but even accounting for today's slightly increased sensibilities, what was Rubbermaid thinking?
AD MAN 1: "Hey, let's put a picture of a man who looks like he beats his wife when the booze runs out on all our products aimed at women, many of whom who stay at home alone or with defenseless kids."
AD MAN 2: "I like it! Mr. Clean, you going down."
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