Hey, lazy reporters!
Need evidence to support the conclusion you had before you started writing your political horse race piece? Visit Google Trends. It tracks search engine traffic and news references for popular words and phrases.
Google Trends is flexible enough to accommodate a wide-variety of pre-conceived ideas. Isn't it a shame how people care more about celebrities than politicians? Just search for "Paris Hilton, Hillary Clinton." Oops! Hillary got more news references. Better revise the search: "Paris Hilton, Senator Brownback." There we go!
Hey, how does a goat fare against the three main Democratic presidential candidates? Hoo hoo hoo! Politics is silly.
Google Trends is also useful when planning the news cycle during the slow summer months. Should we go with Summer of the Shark, or Summer of the Monkey? Let's check with America first.
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