Rule #1 for corporations: choose a name that doesn't sound evil.
I call this the Hollywood Movie Test. Here is how it works:
YOU: "Hey, we're thinking of naming our business 'MegaCorp.' "
FRIEND: "MegaCorp? Wasn't that the name of the evil corporation in RoboCop?"
TEST FAILED.
It doesn't matter whether the name actually made a guest appearance as an evil corporation in a movie. The fact that the idea easily comes to imagination is enough.
That's how I know Blackwater, the private military company providing additional security and logistic services in Iraq, is evil. Blackwater sounds like one of the corrupted areas in Lord of the Rings. Make a right at Isengard and head 1/2 a league south of Fangorn. You can't miss it. The water is black. Huh? Yeah. Completely black. Symbol of the absolute corruption and exploitation of nature.
Why are you heading there anyway? Oh. Okaaaay. No, no, I'm not saying it's a bad name of a company. It's just...well...depends what you do. Do you work for Sauron? No? Saruman? No. Okay. What's your core business? Uh-huh. Yeah. So it's not polluting the environment and instilling dread in the hearts of men, dwarfs, and hobbits? Maybe you should rethink the name then. Something with more pop. What's that? "Hobbit Punchers, Inc."--no, not that type of pop.
If you want any real information about Blackwater and the shooting incident they were involved in with Iraqi police, The Washington Post has a nice repository of information on the company. The House voted overwhelmingly last Thursday to place all private contractors working in Iraq and other combat zones under the jurisdiction of U.S. courts. Which begs the question, why wasn't this done at the start?
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