August 03, 2005

A Rare Victory for Reality

Sony pays $1.5 million to settle a class-action lawsuit accusing the company of quoting a fake movie critic in its ads.

A good quote: "The lawsuit, originally filed by two California moviegoers, claimed the ads fooled the plaintiffs into seeing 'A Knight's Tale.' "

JUDGE: "Prosecution, you may begin your opening statement."
LAWYER: "Thank you, your honor. Ladies and gentelmen of the jury, my clients saw 'A Knight's Tale'. The prosecution rests."

Several members of the jury gasp and faint.


JURY FOREMAN: "Get the noose!"

Will Sony continue to cite fake critics, or use the marginally-less deceptive practice of putting their own marketing copy in quotes to make it appear it came from the pen of a critic ("You gotta see this movie!")? Only Deuce Bigalow, Male Gigolo II, will tell.




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