
There are some obvious problems with changing to this system, and it would be impossible to do on a national scale. America can't even change to the metric system, and that makes a lot more sense than this idea.
It is currently near impossible to do on a personal level too. The comfort of reading in one style for decades may be too difficult to overcome. Even if one had the desire, the number of books and newspapers printed in this wraparound format is either zero or close to it, and every publisher would find the thought of doing so ridiculous.
The Sony Reader and Amazon Kindle--two EBook readers that display text electronically on a handheld device--got me thinking of a time in the near future that would at least remove the technological roadblocks. It would be a trivial matter for an EBook reader to automatically display text in a wraparound format. The Kindle allows for one to read online newspapers and blogs too, so presumably wrapping text for these would be easy as well.
What if these EBook readers decided to offer an option to switch to this reading mode at the press of a button? It may end up a novelty, but perhaps it turns out that one can feel comfortable with this new reading style after a few hours, and the benefits make it worth it.
There's no extra publishing cost, no large technical hurdles to overcome, and it's optional. It's also a feature not offered in print, and probably never will be. Shouldn't these EBook readers do something better than their print counterparts?
I think if one were to switch to a different reading style, the majority of what we read--at home, at work, on the web--would need to be electronic plus convertible to this new style. We are many years from that becoming the everyday environment, but electronic publishing is at a point where, with the help of a few yet-to-be-developed computers programs, a motivated individual could experiment and get a good sense of the costs and benefits of learning a more efficient reading style.